Our mission is simple:

Empowering all girls and giving them the tools, knowledge and resources to navigate their way through the teen years with confidence. Using education, products and services to normalise open discussions about periods, thoughts, feelings and encourage girls to have a voice.


PASSION: Believing in what we do and excited about helping and supporting people. Overcoming challenges with a high level of energy. Having fun doing what we do and using this passion to empower girls.

EMPOWERMENT: Empowering and encouraging girls to make decisions about the things that matter to them. Supporting, educating and helping them grow while embracing who they are. Giving girls power over their lives, their decisions and their bodies.

CONFIDENCE: Building confidence and encouraging girls to love themselves the way they are. Leading by example and working on our own confidence and self-acceptance. Focusing on ways to bounce back after we make a mistake or face challenges and acknowledge that perfection is not attainable.

RESPECT: Treating each person as an individual and accepting different values, ideas and beliefs even when they might differ to our own. Allowing and supporting everyone to be who they are and what they want to be as long as they are not hurting themselves or anyone else.